Instagram : des entreprises de cannabis signalent des comptes masqués ou fermés
Publié le 12/24/2024
par QCS
Résumé en français d’un article de Margaret Jackson, publié en anglais.
Des entreprises de cannabis autorisées aux États-Unis rapportent que leurs comptes Instagram deviennent moins visibles, voire sont supprimés. Comme la publicité pour le cannabis est limitée dans la plupart des médias traditionnels, ces entreprises comptent beaucoup sur les réseaux sociaux pour joindre leur clientèle.
Selon des exploitants cités dans l’article, les difficultés se sont multipliées après une mise à jour des conditions d’utilisation de Meta, la société mère d’Instagram. Le conseil qui en ressort : ne pas dépendre d’une seule plateforme et bâtir ses propres canaux, comme un site Web et une liste d’envoi.
Lire l’article complet en anglais
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